How to Sell Beats Online in Kenya: A Producer's Guide

If you make beats, the internet lets you sell to artists anywhere, but getting started can feel confusing. Here's a straightforward path for producers in Kenya and across East Africa.

1. Prepare your catalogue

Export clean, tagged MP3 previews and keep untagged WAV/stems ready for buyers. Consistent artwork and clear titles make your page look professional and help each beat get found.

2. Decide how you'll license

Most beats sell as non-exclusive leases (many artists can buy the same beat) or exclusive rights (sold once). Offering both, at different price points, widens your market. Be explicit about what each purchase includes.

3. Price for your market

Price in the currency your buyers use. In Kenya, that means pricing in KES and, crucially, accepting the payment methods people actually have, mobile money as well as cards. A beat that can't be paid for easily won't sell.

4. Get paid without friction

Card-first platforms lose sales in markets where mobile money dominates. Ziki is built so buyers can pay with mobile money and producers get paid out directly, no middle-man wallet you can't withdraw from.

5. Keep uploading and sharing

Catalogues sell. The more quality beats you list and share to your socials, the more entry points buyers have to find you. Treat your producer page like a storefront and keep it stocked.